Are you a pageant producer who wants to introduce State pageants (Chapter 7, “Recruiting State Directors”), incorporate National appointed titles programs (Chapter 6, “Appointed Titles Program & National Qualifying Avenues”), or even air your pageant on television for FREE (Chapter 14, “Airing Your Pageant on Television”)? Then Producing Beauty Pageants: Creating a Synergized National Pageant System is the book for you. If you desire to increase your contestant numbers and boost your revenues to rival those of National American Miss, this book will provide the techniques and strategies you need. This book isn’t about teaching hordes of girls to successfully secure sponsors. (That information can be found in my book Producing Beauty Pageants: Sponsorship Fee.) For starters, it is about synergizing the initial sponsorship fee that each candidate brings to the pageant — upcharge revenue — also known as pull-through revenue in mainstream marketing. National American Miss is an expert at calculating which products to give away to prospective and official contestants, for FREE, to cultivate the most profitable ensuing upcharge revenue stream in the history of pageantry. Chapter 4, “Pricing a Pageant” under “Upcharge Revenue,” will provide you with a clear understanding of how NAM accomplishes its gushing upcharge revenue stream. By sharing proven techniques on how to infuse synergy — cross-promotion — into every aspect of your current or emerging pageant system, Producing Beauty Pageants: Creating a Synergized National Pageant System, will show you how to attract new contestants, maximize returns, and successfully grow and reinforce your pageant brand.