A beauty pageant platform is the cause that a contestant chooses to volunteer her time towards. Her goal is to bring awareness to, raise money for, or implement a solution to the issue that she has chosen. This can be anything from supporting local businesses to helping women find jobs and housing. As a pageant titleholder, she has the opportunity to take her platform to a national and sometimes international level. This is because pageant systems often weigh how much work the winner has put into her platform when evaluating her for a national title.
Choosing the right pageant platform requires some soul searching to figure out what is important to you and what you want to do in the world. It also means doing some research to see what is out there and what is needed in the community. The key to any successful platform is that there must be a deep seeded reason that pulls on your heart strings and makes you want to spend countless hours serving this particular problem. This is usually something that you have either experienced yourself or have heard of from a loved one.
Pageant judges are looking for a girl who is passionate about her cause and will go above and beyond to spread the word and make a difference in the lives of those in need. They are more likely to choose a girl who has this passion over another girl who just championed her cause because her coach told her too.
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